Apparel photographer EtherArts Product photography offers extensive insights in to how effective ghost mannequin photography is done for Amazon FBA products.
— EtherArts Product Photography
MIAMI, FLORIDA, USA, December 8, 2023 /EINPresswire.com/ — In the world of fashion and e-commerce, high-quality product photography is crucial for driving sales and attracting customers. One particular technique that has gained popularity in recent years is ghost mannequin photography, which creates a seamless and professional look for apparel. However, achieving effective ghost mannequin photos requires the expertise of professional product photographers.
Ghost mannequin photography, also known as invisible mannequin or hollow man photography, involves photographing clothing on a mannequin and then editing out the mannequin in post-production. This technique creates a 3D effect, making the clothing appear as if it is being worn by an invisible model. This not only gives a more realistic representation of the clothing but also allows customers to see the fit and details of the garment more clearly.
While some may attempt to create ghost mannequin photos themselves, it is a highly specialized skill that requires professional equipment and expertise. Professional product photographers have the necessary knowledge and experience to create high-quality ghost mannequin photos that will effectively showcase apparel and attract customers. They have access to advanced editing software and techniques that can enhance the images and make them stand out in a competitive market.
The impact of high-quality ghost mannequin photos on sales cannot be underestimated. In a study by Shopify, it was found that 67% of consumers consider product images to be “very important” when making a purchase decision. With the rise of online shopping, customers rely heavily on product images to make informed buying decisions. Therefore, investing in professional ghost mannequin photography is crucial for apparel brands to stay competitive and increase sales. EtherArts Ghost Mannequin Photography Tampa serves many a clothing boutique and apparel stores online and locally with their highly skilled product photographers.
Ghost mannequin photography is a powerful tool for showcasing apparel and attracting customers. However, it is a specialized skill that requires the expertise of professional product photographers. With the impact of high-quality product images on sales, it is essential for apparel brands to invest in professional ghost mannequin photography to stay ahead in the ever-evolving world of fashion and e-commerce.
So, why is ghost mannequin photography preferred by clients over flat lay styling? Firstly, it allows for a more realistic representation of the clothing. With the use of a mannequin, the clothing is able to maintain its shape and structure, giving customers a better idea of how it will fit and look on them. This is especially important for online shoppers who are unable to physically try on the clothing before making a purchase.
Moreover, ghost mannequin photography also allows for a more professional and consistent look. With flat lay styling, the clothing may appear wrinkled or distorted, depending on how it is laid out. This can be a turn-off for customers and may affect their perception of the product’s quality. Ghost mannequin photography, on the other hand, ensures that the clothing is presented in a clean and uniform manner, creating a more polished and attractive image.
How does it help selling on Amazon store? A question many ask and debate. The professional Amazon Photographer at EtherArts Photography Studio is Amazon Approved Photography Vendor since 2014. They are well versed with the requirements as well as its effect on the sale of an apparel as they serve at their Product photography Tampa location.
Here’s how ghost mannequins can help enhance apparel product listings on Amazon:
Professional Appearance: Ghost mannequins create a clean and professional look for your product images. They allow customers to focus solely on the clothing item without distractions, providing a more polished and appealing presentation.
3D Effect: The unique design of ghost mannequins allows to showcase clothing items in a three-dimensional way. This is important for online shoppers who want to see how the garment fits and looks from different angles. It provides a more realistic representation of the product compared to flat-lay or simple hanging images.
Consistency: Using ghost mannequins ensures consistency across product images. This uniformity is crucial for creating a cohesive and professional brand image. Consistent visuals make it easier for customers to navigate your Amazon store and understand product offerings.
Highlighting Features: Ghost mannequins allows to highlight specific features of the clothing, such as the neckline, sleeves, and overall design. This is important for customers who want a detailed view of the product before making a purchase decision.
Time Efficiency: Using ghost mannequins can save time during the photography process. Since these mannequins are designed to make it easy to insert and remove, you can streamline apparel photo shoots, reducing the time and effort required to capture quality images.
Increased Trust: Professional-looking product images contribute to building trust with potential customers. When shoppers see high-quality, well-presented images, they are more likely to perceive products as reliable and of higher quality.
Amazon Requirements: Amazon has specific image requirements for product listings. Using ghost mannequins can help meet these requirements by ensuring that the images are clear, well-lit, and focused on the product itself.
Competitive Advantage: As not all sellers may invest in professional photography, using ghost mannequins can give a competitive edge. Apparel brands will stand out with visually appealing and informative images, potentially attracting more customers.
In conclusion, ghost mannequin photography has become the preferred choice for clients over flat lay styling due to its ability to provide a more realistic and professional representation of clothing. As the e-commerce industry continues to grow, it is important for businesses to invest in high-quality product photography to stand out in a competitive market. Ghost mannequin photography offers a cost-effective and efficient solution for businesses to showcase their products in the best possible way.